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「悄悄炸街」:霓星打响品牌国内战役第一枪 2025/06/04 11:18:53

初夏是摩友夜骑的美好时节,趁着夜风微凉,霓星积极行动,于5月初成功号召一批车主展开了圈层创意夜骑活动。在活动过程中,霓星充分展示了品牌魅力与产品优势,以新颖的活动形式和良好的互动氛围,成功赢得了首批活动用户的认可。

 

 

「悄悄炸街」——  构建“前百”车主生态

 

今年,霓星携霓星·追光于3月正式开启国内宣传造势。为了能快速累积国内车主,构建车主生态,霓星希望借追光系列产品调性塑造产品品牌双重形象及品牌价值观,急需一档营销战役将品牌具象化扩散,遂发起「悄悄炸街」主题活动。

 

「悄悄炸街」的内核沟通概念是想聚焦城市打工人基盘群体,加班是这群潜在用户的生活常态,情绪压力是他们的“通病”,霓星·追光带领骑友们在不炸街的反常规操作中悄悄“解放天性”、短暂释放压力。

 

首期夜骑活动选择了“摩托之都”重庆站,这里的山城地形能更好感知霓星电摩的突出性能,山城的霓虹夜景也尽显霓星·追光产品的炫酷光语。

 

 

 

悄悄炸街——营造趣味沉浸夜骑

活动前期,霓星于线上官方平台发起征集活动,以目标用户打工人再熟悉不过的加班暗语进行创意沟通,吸引感兴趣、同频的车友。


活动当夜,@尼斯末NISMO_RAINSTAR  @张年糕  @周老师不是老师 @大宇宙 @机车陈 @陈崎凡 @机车小结巴  @遵义小可爱 @千珀川 九位不同风格不同职业的车友默契到达加班碰头地点,争先围着搭建好炫酷陈设的地库里的霓星·追光打卡拍照、爱不释手,也因此迅速破冰。

 

 

加班的仪式感也必不可少,正式开骑前霓星为车友们派发了“加班三件套”, 活动结束后还现场派发“加班费”,可谓将沉浸式加班夜骑的氛围感拉满了。当带着不同烦恼的骑士们驾乘霓星·追光悄悄炸街时,相信他们都能找寻到内心的畅快。

 

 

悄悄炸街只是起点 霓星未来可期

 

霓星品牌首次悄悄炸街活动圆满收官,线上线下联动引爆声量!活动周期1个月,话题全网曝光量突破百万,互动量超万次,成功将品牌价值观强势输出,完成品牌认知的初步扩散。应车友们的呼声,悄悄炸街二期活动已进入筹备阶段。

 

随着霓星产品矩阵的持续研发,霓星将持续打造与车友深度共鸣的创意活动,以更潮玩法、更强互动,点燃每一次炸街热潮。未来已来,精彩可期!

 



欲了解更多即将举行的活动信息或预约试驾,请访问NAXEON官方网站
或联系bd@naxeontech.com

隐私政策
In accordance with Articles 13 and 14 of the General Data Protection Regulation no. 679/2016 ("GDPR"),the company NAXEON TECHNOLOGY CO.,LTD (“NAXEON”) applies particular commitment and care in processing the information referring to you in accordance with applicable privacy regulations.

In accordance with Articles 13 and 14 of the General Data Protection Regulation no. 679/2016 ("GDPR"),the company NAXEON TECHNOLOGY CO.,LTD (“NAXEON”) applies particular commitment and care in processing the information referring to you in accordance with applicable privacy regulations.

 

This Data Privacy Policy governs each website, mobile site, application, and/or other services, provided by naxeontech.com and NAXEON and its affiliates, acting as a data controller.

Why Do We Collect Your Data

Customer Relationship Management      
                             

NAXEON collects your personal data to manage your registration and interaction with the Site, our App (NAXEON App) and to provide you with the products and services that you require. Specifically, NAXEON processes your personal data to:

 Enable registration and secure access to our Site;

Respond to your information or material requests;

 Provide requested products, services, and after-sales support, including necessary data processing for electronic signatures on contracts;

 Fulfill contractual obligations or perform pre-contractual activities at your request, including sharing data with our sales network or contracted third parties;

 Comply with relevant laws and regulations and exercise legal claims.

The provision of data for the purposes indicated above is necessary, and the possible failure to provide such data will prevent NAXEON from fufilling these services.

Additional Purposes for Using Personal Data

NAXEON utilizes your personal data for marketing purposes, aiming to provide you with promotional newsletters, advertising communications, direct sales opportunities, and surveys to assess customer satisfaction. These marketing activities are executed via various channels, including email (newsletters), telephone, SMS, MMS, chat, NAXEONbsite banners, instant messaging, social networks, and traditional mail. This includes invitations to events sponsored or organized by NAXEON, our sales and assistance network, or our business partners, featuring offers on their products, services, and initiatives.

Furthermore, NAXEON engages in profiling activities to better understand your preferences, habits, and lifestyle by analyzing your interactions with us and your purchase details. This information helps in creating personalized profiles and, with your consent for marketing, allows us to tailor promotional messages and offers to your interests. For profiling, NAXEON collect additional data including publicly available information (e.g., social network profiles), data from cookies and other tracking technologies on our NAXEONbsite (see our Cookie Policy), and, where applicable, data from your motorcycle's diagnostic systems, adhering to regulatory compliance.

In line with GDPR provisions and based on legitimate interest, NAXEON may use your email address, provided during a purchase, to send communications about services or products similar to those you've acquired ("soft spam"). NAXEON also conduct surveys for non-commercial purposes, which are entirely voluntary, to enhance the quality of our customer service.

Who Will Be Able to Access Your Data

NAXEON has the right to share your data with its affiliated companies, and those employees, consultants, and collaborators who are specifically appointed to process data and assigned to assist NAXEON in carrying out the services offered by this website. Such persons are requested to adhere to the same legal requirements guaranteed by the NAXEON.

NAXEON will, however, have the right to respond to any request relating to your data when requested by the law, when such communication is deemed necessary for the protection of its rights, to comply with judicial proceedings, court orders, or requests coming from any governing body, and/or in relation to any other legal action which may occur.

Protecting Your Data

NAXEON is committed to protecting your personal data from unauthorized or unlawful processing, including destruction, loss, alteration, misuse, disclosure, or access. Security measures reflect the latest technology and consider the costs of implementation, processing risks, and the nature of the data protected. We ensure that:

NAXEON does not prioritize the collection of users’ personal information as its main purpose.

Personal information is neither rented nor sold to third parties by NAXEON.

NAXEON will not use your personal information or images for advertising without your consent.

NAXEON strives to secure its website but acknowledges the inherent risks of transmitting information over the internet and email, which may not always be secure. NAXEON is not liable for losses or unauthorized interceptions beyond its control.

The NAXEON website may include links to external sites, but NAXEON's privacy policy is only applicable to its own website, and NAXEON is not responsible for the privacy practices or content of other sites.

Transfer Your Data To A Non-EU Country  

Your personal data may be transferred to companies within the NAXEON network, including those in non-EU countries such as China, where NAXEON's headquarters are situated. Due to this, the data protection standards in place may not align with those established by EU regulations. NAXEON undertakes to take all relevant guarantees on the basis of appropriate safeguards as requested under Data Protection Legislation.

Your Rights

You can reach out to NAXEON as the Data Controller or Data Protection Manager using the provided contact details to request an updated list of data processors (our service providers), parties with data access, and to exercise your rights under the Regulation. These rights include accessing your data, requesting correction or deletion, data portability, restriction of processing, and lodging complaints with the Supervisory Authority. In addition, you may object to the use of your data for direct marketing or, under specific circumstances, to any processing based on NAXEON's legitimate interest, unless NAXEON demonstrates compelling legitimate grounds for the processing.

Subject to Change

NAXEON may change this Privacy Policy. Any change made to the Privacy Policy and information management practices will be reflected in a timely manner, and the data controller may add, modify or delete said Privacy Policy when deemed necessary.

Contact Details

If you have any questions or concerns regarding this Privacy Policy, or you wish to contact us by email, our contact information is as follows:

Email: bd@naxeontech.com

NAXEON Technology Co., Ltd.

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