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霓星国内布局持续向前 广纳人才与潜在车主 2025/06/04 11:41:46

20252月,霓星携明星产品霓星·追光回归中国本土,开启新的追光旅程。在销售与服务渠道拓展方面,霓星火力全开:线上在京东电商平台开设了官方门店,提供便捷的线上购车体验;线下已布局11家体验店,方便国内车友体验试驾。

 

除了体验点的全面扩张,霓星在本土化战略布局的基础上,秉持着稳扎稳打、踏实前进的态度,以南宁和重庆两大工厂为核心根据地展开一系列动作。南宁具有国内经济圈和出海全球化的地理优势,同时得到了当地政府的大力扶持与政策倾斜。基于这些得天独厚的条件,霓星于今年春季先后开展了两次落地南宁的多元“吸新”活动。

 

 

校企联合 霓星共创走进高校

 

48日,霓星与广西交通职业技术学校正式启动校企合作。这是霓星“智行未来,霓星共创的合作首站,是面向高校学子启动的一场实战型、体验式、沉浸化的品牌共创计划。

 

校企合作是提升高校人才培养和企业需求契合度的一种创新模式。霓星与广西交通职业技术学校主要围绕技术研发、生产实践、品牌营销等多个方向展开了深度协同,实现品牌与高校的“双向奔赴”。


 

活动现场不仅设置了霓星最新电动摩托车的实车试乘试驾环节,让师生们零距离感受霓星产品性能,还配套了打卡拍照互动区增强参与的趣味性。在技术交流沙龙中,霓星技术工程师与同学们面对面分享电动车核心科技与行业前沿趋势,让感兴趣的学子对两轮车行业有了更深度更系统化的认识和理解。


针对高校学子特别设计的校园营销挑战赛是本次共创活动的核心亮点,同学们进行自由组队策划品牌推广方案,并由企业导师与学院导师联合指导,实现行业实战经验与学术理论的深度融合。表现优异的团队不仅能获得校企联合认证证书,更将斩获霓星实习直通机会,实现学以致用。

 

在产品福利回馈方面,霓星于活动周期内同步推出限时专属购车折扣,通过现场或报名通道均可享受特惠福利,真正实现"体验-学习-实践-获益"的全链路价值闭环。

 

 

打破圈层 南宁创新试驾火爆纳新

 

随着霓星试驾门店的基本布局成型,线下试驾体验活动在各区域全面开展。510日,霓星在南宁展开的试驾活动现场,融合了复古、机能、潮酷、chill等多重氛围,来自各行各业、不同社会阶层的试驾车主们齐聚一堂。

 

 

参与南宁此场试驾的车主群体呈现出高度的多元化,包括有本田系宝马系车主、哈雷摩托车主、企业高管、潮酷辣妈、两轮车收藏爱好家等等。“果然是电摩实力派”,不同背景的车主们在此交流互动,共同探索电摩的魅力。

 

 

本次活动的成功举办,充分验证了霓星的线下市场创新战略的显著成效。值得关注的是,油摩车主一直是霓星的潜在用户,而在参与本次活动的车友群体中,我们了解到,这批用户正是被霓星品牌所倡导的独立自由的出行生活方式所吸引前来的。

 

通过零门槛的创新试驾体验,霓星成功激发目标用户的参与热情——以兴趣为触点,以体验为纽带,让用户在亲身感受中逐步深化对品牌的认知,完成从到"体验产品""认识霓星"再到"认同品牌"的转化链路。这种用户触达模式,有效拉近了品牌与消费者的距离,更展现了霓星在电动车市场开拓中的差异化竞争优势。

 

 

欲了解更多即将举行的活动信息或预约试驾,请访问NAXEON官方网站或联系bd@naxeontech.com

 

隐私政策
In accordance with Articles 13 and 14 of the General Data Protection Regulation no. 679/2016 ("GDPR"),the company NAXEON TECHNOLOGY CO.,LTD (“NAXEON”) applies particular commitment and care in processing the information referring to you in accordance with applicable privacy regulations.

In accordance with Articles 13 and 14 of the General Data Protection Regulation no. 679/2016 ("GDPR"),the company NAXEON TECHNOLOGY CO.,LTD (“NAXEON”) applies particular commitment and care in processing the information referring to you in accordance with applicable privacy regulations.

 

This Data Privacy Policy governs each website, mobile site, application, and/or other services, provided by naxeontech.com and NAXEON and its affiliates, acting as a data controller.

Why Do We Collect Your Data

Customer Relationship Management      
                             

NAXEON collects your personal data to manage your registration and interaction with the Site, our App (NAXEON App) and to provide you with the products and services that you require. Specifically, NAXEON processes your personal data to:

 Enable registration and secure access to our Site;

Respond to your information or material requests;

 Provide requested products, services, and after-sales support, including necessary data processing for electronic signatures on contracts;

 Fulfill contractual obligations or perform pre-contractual activities at your request, including sharing data with our sales network or contracted third parties;

 Comply with relevant laws and regulations and exercise legal claims.

The provision of data for the purposes indicated above is necessary, and the possible failure to provide such data will prevent NAXEON from fufilling these services.

Additional Purposes for Using Personal Data

NAXEON utilizes your personal data for marketing purposes, aiming to provide you with promotional newsletters, advertising communications, direct sales opportunities, and surveys to assess customer satisfaction. These marketing activities are executed via various channels, including email (newsletters), telephone, SMS, MMS, chat, NAXEONbsite banners, instant messaging, social networks, and traditional mail. This includes invitations to events sponsored or organized by NAXEON, our sales and assistance network, or our business partners, featuring offers on their products, services, and initiatives.

Furthermore, NAXEON engages in profiling activities to better understand your preferences, habits, and lifestyle by analyzing your interactions with us and your purchase details. This information helps in creating personalized profiles and, with your consent for marketing, allows us to tailor promotional messages and offers to your interests. For profiling, NAXEON collect additional data including publicly available information (e.g., social network profiles), data from cookies and other tracking technologies on our NAXEONbsite (see our Cookie Policy), and, where applicable, data from your motorcycle's diagnostic systems, adhering to regulatory compliance.

In line with GDPR provisions and based on legitimate interest, NAXEON may use your email address, provided during a purchase, to send communications about services or products similar to those you've acquired ("soft spam"). NAXEON also conduct surveys for non-commercial purposes, which are entirely voluntary, to enhance the quality of our customer service.

Who Will Be Able to Access Your Data

NAXEON has the right to share your data with its affiliated companies, and those employees, consultants, and collaborators who are specifically appointed to process data and assigned to assist NAXEON in carrying out the services offered by this website. Such persons are requested to adhere to the same legal requirements guaranteed by the NAXEON.

NAXEON will, however, have the right to respond to any request relating to your data when requested by the law, when such communication is deemed necessary for the protection of its rights, to comply with judicial proceedings, court orders, or requests coming from any governing body, and/or in relation to any other legal action which may occur.

Protecting Your Data

NAXEON is committed to protecting your personal data from unauthorized or unlawful processing, including destruction, loss, alteration, misuse, disclosure, or access. Security measures reflect the latest technology and consider the costs of implementation, processing risks, and the nature of the data protected. We ensure that:

NAXEON does not prioritize the collection of users’ personal information as its main purpose.

Personal information is neither rented nor sold to third parties by NAXEON.

NAXEON will not use your personal information or images for advertising without your consent.

NAXEON strives to secure its website but acknowledges the inherent risks of transmitting information over the internet and email, which may not always be secure. NAXEON is not liable for losses or unauthorized interceptions beyond its control.

The NAXEON website may include links to external sites, but NAXEON's privacy policy is only applicable to its own website, and NAXEON is not responsible for the privacy practices or content of other sites.

Transfer Your Data To A Non-EU Country  

Your personal data may be transferred to companies within the NAXEON network, including those in non-EU countries such as China, where NAXEON's headquarters are situated. Due to this, the data protection standards in place may not align with those established by EU regulations. NAXEON undertakes to take all relevant guarantees on the basis of appropriate safeguards as requested under Data Protection Legislation.

Your Rights

You can reach out to NAXEON as the Data Controller or Data Protection Manager using the provided contact details to request an updated list of data processors (our service providers), parties with data access, and to exercise your rights under the Regulation. These rights include accessing your data, requesting correction or deletion, data portability, restriction of processing, and lodging complaints with the Supervisory Authority. In addition, you may object to the use of your data for direct marketing or, under specific circumstances, to any processing based on NAXEON's legitimate interest, unless NAXEON demonstrates compelling legitimate grounds for the processing.

Subject to Change

NAXEON may change this Privacy Policy. Any change made to the Privacy Policy and information management practices will be reflected in a timely manner, and the data controller may add, modify or delete said Privacy Policy when deemed necessary.

Contact Details

If you have any questions or concerns regarding this Privacy Policy, or you wish to contact us by email, our contact information is as follows:

Email: bd@naxeontech.com

NAXEON Technology Co., Ltd.

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